TITLE:
Hot Spots and Trends in Chinese Corporate Ethics Research over the Past 100 Years—CiteSpace Based Visual Analysis
AUTHORS:
Jie Wang, Qing Zhao
KEYWORDS:
Corporate Ethics, Knowledge Graph, Cluster Analysis, CiteSpace
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.11 No.9,
September
25,
2023
ABSTRACT: Background: Enterprise morality is the synthesis of moral
principles, moral norms and moral activities in a specific socio-economic
organization, relying on social public opinion, traditional habits and inner
beliefs, and evaluating good and evil as the standard; it is the lifeline of
the development of the modern enterprise, so strengthening the education of
enterprise morality is a powerful measure to improve the image and credibility
of the enterprise, and then to enhance the
comprehensive competitiveness of the enterprise, and is a source of strength
for the sustainable development of the enterprise. Strengthening corporate
ethics education is a powerful measure to improve the image and
reputation of enterprises, and then enhance the comprehensive competitiveness of
enterprises, which is a source of strength for sustainable development of
enterprises (Huang, 2016). Purpose: This paper systematically grasps the hot trends of
the research on corporate ethics in Chinese academia, forms the main framework
of corporate ethics research, and provides important references for the
subsequent research work. Methods: Using the corresponding analysis function of the
bibliometric visualization tool CiteSpace, this paper presents an overview of
the research on corporate ethics in the domestic academic circles, clarifies
the research network and hotspots formed by the research results of different
scholars, and puts forward the direction for the in-depth development of the
research on corporate ethics. Conclusion: Over the past hundred years, the theme of research
on corporate ethics has been mainly at the theoretical and practical levels,
which is in line with the background of the times and advances with the times.
In the future, the research on corporate ethics in China must be more
cutting-edge and systematic. The research methodology needs to strengthen the
theoretical and in-depth research, so as to promote the theoretical innovation
by scientific research method.