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Hennigs, N., Wiedmann, K., Klarmann, C., Strehlau, S., Godey, B., Pederzoli, D., & Oh, H. (2012). What Is the Value of Luxury? A Cross-Cultural Consumer Perspective. Psychology & Marketing, 29, 1018-1034.
https://doi.org/10.1002/mar.20583

has been cited by the following article:

• TITLE: The Impact of Value Perception on Luxury Brand Consumption

  AUTHORS: Marwa Elgebali, Rawia Zaazou

  KEYWORDS: Luxury Brand, Perceived Value, Customer Behavior

  JOURNAL NAME: Open Journal of Business and Management, Vol.11 No.5, September 18, 2023

  ABSTRACT: The purpose of this paper is to explore the impact of consumers’ perceived value on luxury brand consumption by discussing each variable and the relationship between them through a comprehensive analysis of the previous literature and collecting primary data through the use of self-administered surveys, comprising of questions related to consumption, value perception, personal attitudes and demographics in order to determine whether the relationship between both variables is a positive or negative one. The findings suggested that there is indeed a positive, although not significant relationship between both variables, partially due to the study’s limitations, which included a small sample size, ultimately making it difficult to generalize results on the population.