TITLE:
Tea and Tourism Integration for Rural Revitalization: A Case Study of Chaozhou
AUTHORS:
Jun Deng
KEYWORDS:
Tea and Tourism Integration, Rural Revitalization, Chaozhou, SWOT
JOURNAL NAME:
iBusiness,
Vol.15 No.3,
September
7,
2023
ABSTRACT: The integration of tea and tourism is a new development model that
combines and mutually promotes the tea industry and rural tourism, contributing
to industrial transformation and rural revitalization. This study focuses on
the development of tea and tourism integration in Chaozhou, China. By analyzing
the current situation of the tea industry and tourism through literature and
relevant data, and threats. Furthermore, a strategic matrix is constructed to
clarify strategic choices, with a primary focus on a growth-oriented strategy,
supplemented by turnaround and defensive strategies. This article proposes
strategies and recommendations for the high-quality development of tea and tourism integration, including
strengthening government support and financial investment, integrating
resource advantages to shape brand image, optimizing promotional platforms and
intensifying publicity efforts, attracting and nurturing talent to promote
innovative development, and protecting the ecological environment to achieve
sustainable development.