TITLE:
Research on Children’s Public Welfare Poster Design Based on Situational Interaction Model
AUTHORS:
Min Li, Yichuan Di, Zichao Nie, Yijing Wang
KEYWORDS:
Public Welfare Posters, Situational Interaction Model, Gestalt, Emotionalization, Children’s Public Welfare
JOURNAL NAME:
Art and Design Review,
Vol.11 No.3,
August
25,
2023
ABSTRACT: Purpose: Through
the investigation of a large number of cases, it deeply analyzes the diversity
of the creative forms of children’s public welfare posters, and proposes a
situational interactive design strategy suitable for children’s public welfare
posters. It aims to solve the current problems such as the small number of
children’s public welfare posters, the single theme, and the lack of innovation
in the form of expression. Method: Based on the situational interaction
model and Gestalt psychology, the three design principles are less is more,
iceberg principle and co-perception. Combining the three experience dimensions
of sensory interaction, situational interaction and behavioral interaction, the
existing cases of children’s public welfare posters are summarized and
analyzed. Summarize the situational interactive design strategy for children’s
public welfare posters. Conclusion: The research on the design of
children’s public welfare posters based on situational interaction can guide the creation of children’s public welfare posters
from the design source. Arouse the emotional resonance of the audience
in a timely manner, and effectively disseminate the poster information. This
not only plays a very important role in the future development of children’s
public welfare poster design, but also contributes to the development of public
welfare undertakings themselves.