TITLE:
Effect of Entrepreneurial Motivation on Psychological and Social Capital of Youth Fruit Agrienterprises in Nakuru County
AUTHORS:
Winnie Jematia Kokown, Hillary Kiplangat Bett, Florence Opondo, Dickson Otieno Okello
KEYWORDS:
Entrepreneurial Motivation, Psychological Capital, Social Capital, Structural Equation Model, Youth
JOURNAL NAME:
Open Access Library Journal,
Vol.10 No.7,
July
28,
2023
ABSTRACT: Youth make up the highest population in the world. The increase in global youth population has resulted to increased unemployment among the youth. Due to this, many youths have opted to explore business enterprises. Youth-based fruit agrienterprises are important in sustaining agricultural productivity. Entrepreneurial motivation has a significant role in enhancing the success of these agrienterprises. There are many factors that impact youth agrienterprises, therefore, it is important to understand these factors. While most researches have focused on external factors affecting agrienterprises, intrinsic factors which equally influence agrienterprises have not been exhaustively researched on. This study examined the effect of entrepreneurial motivation on psychological and social capital of youth-based climate smart fruit agrienterprises in Nakuru County. The study used a cross-sectional survey and multistage sampling method to select a sample of 260 youths. Structural Equation Model was used to determine the effects of entrepreneurial motivation on social capital and psychological capital. The results indicated that necessity motivation (P