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Seth, H., Talwar, S., Bhatia, A., Saxena, A. and Dhir, A. (2020) Consumer Resistance and Inertia of Retail Investors: Development of the Resistance Adoption Inertia Continuance (RAIC) framework. Journal of Retailing and Consumer Services, 55, Article ID: 102071.
https://doi.org/10.1016/j.jretconser.2020.102071

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