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Liu, Q. (2012). The Establishment of TV Branding Pattern under the Background of “Entertainment Restriction”. Southeast Communication, No. 11,107-109.

has been cited by the following article:

• TITLE: Research on the Programming Strategy of Henan TV—2023 “Qingming Wonderful Tour” as an Example

  AUTHORS: Yatao Zhu

  KEYWORDS: Cultural Confidence, Out of the Circle, Cultural Programs, Provincial TV

  JOURNAL NAME: Open Journal of Social Sciences, Vol.11 No.6, June 29, 2023

  ABSTRACT: There are few programs that promote traditional culture in China’s provincial TV stations to break through the communication circle and form a modern high-frequency communication of traditional culture. 2021 Henan TV Spring Festival Gala program “Tang Palace Night Banquet” “out of the circle” started the production of a series of high-quality programs for traditional culture communication in Henan TV. Based on the development of Henan TV’s cultural programs, the paper explores the strategies of Henan TV’s traditional cultural programs in terms of content, format and technical means, and the significance of the cultural value to the development of the times.