TITLE:
Research on Strategic Transformation Path Adjustment of Small and Medium-Sized Food Enterprises
AUTHORS:
Chuchu Qiu, Xuanyu Pan
KEYWORDS:
Small and Medium-Sized Food Enterprises, Corporate Strategic Adjustment Path
JOURNAL NAME:
Open Access Library Journal,
Vol.10 No.6,
June
20,
2023
ABSTRACT: Nowadays, we are in a new era of the digital economy, and all enterprises are facing the challenges of new industries, new business models and other endless problems. Facing the changing environment and the wide application of information technology, small and medium-sized food enterprises have more diverse choices when facing strategic adjustment, and how to make strategic adjustment paths will become the key issue in their transformations and developments. However, by reading a large amount of relevant literature, we can see that although there are sufficient theoretical bases and various research perspectives on enterprise strategic adjustment, there are a variety of theories and a lack of a practical enterprise strategic adjustment system, which undoubtedly makes the choice of strategic adjustment more difficult. Therefore, through the case study of Zhejiang Shanshanjia Foodstuffs, the possible factors involved in the strategic adjustment choice of small and medium-sized foodstuffs enterprises are listed according to their characteristics, and the factors involved are studied by using the explanatory structural model analysis, and a process of strategic adjustment path selection is summarized, aiming to provide a direction for small and medium-sized foodstuffs enterprises to think about strategic adjustment.