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Bubela, T., Nisbet, M. C., Borchelt, R., Brunger, F., Critchley, C., Einsiedel, E. et al. (2009). Science Communication Reconsidered. Nature Biotechnology, 27, 514-518.
https://doi.org/10.1038/nbt0609-514

has been cited by the following article:

• TITLE: GMOs Science Communication in India: The Broken Link between the Scientist and the Society

  AUTHORS: Amanpreet Kaur

  KEYWORDS: GMOs, GMCs, Science Communication Policy, Science Literacy

  JOURNAL NAME: Open Journal of Social Sciences, Vol.11 No.5, May 25, 2023

  ABSTRACT: India’s engagement in science promotion activities is diversifying at an exponential rate. But the same does not hold true for popular science communication apart from the rampant debate in academic discourse. India’s science promotion activities are happening primarily at the institutional levels with some need-based programs organized randomly. Despite witnessing phenomenal growth in mass communication and journalism in the past three decades, the growth trajectory of India’s science communication is very limited. This poor science communication adversely affects the acceptance and progress of novel technologies like GMOs. There exists a lacuna in people’s understanding of science, passion for science, and the diffusion of information about science in India. This paper evaluates the reasons for the unending controversy over GMOs in India through the perspective of science communication. An interdisciplinary methodology with a three-tier approach was adopted to study, evaluate and devise effective GMO science communication in India. The first tier dwells on various science communication models and their possible application in the Indian setup. Secondly, the existing science communication specifically governing GMOs in India is analyzed. Finally, the paper devises a Six Segmental Science (SSS) communication policy that would effectuate the growth and progress of novel technologies like GMOs. The SSS Communication Policy presents a cumulative, directional, and methodological approach to GMO Science Communication beginning with educating the masses followed by collecting their inputs and integrating it into our communication goals.