TITLE:
Marketing Practice Course Reform and Exploration under the New Environment of the Automobile Market
AUTHORS:
Yali Yang
KEYWORDS:
Automotive Marketing, Automotive Aftermarket, Automotive Service Engineering
JOURNAL NAME:
Open Access Library Journal,
Vol.10 No.5,
May
22,
2023
ABSTRACT: Today, with the development of new energy and intelligent network integration, the automobile market also presents a new atmosphere different from the past. As the main course of automotive service engineering specialty, how to realize the reform of education content and teaching method according to the new environment of the current automobile market is of great significance for training compound talents to meet the needs of the automobile aftermarket.