TITLE:
CCTV-“China in the Canon” Program Strategy Study
AUTHORS:
Yatao Zhu
KEYWORDS:
Cultural Programs, Program Strategy, China in the Canon
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.11 No.4,
April
14,
2023
ABSTRACT: “China in the Canon” is a large-scale cultural program
jointly presented by CCTV General Channel of China Central Radio and Television
and CCTV Creation Media, with eleven episodes by Sabine as a contemporary reader,
and Wang Jianing is the host of the program. The program has been well received
by the audience since its broadcast, and it is a model of cultural program. It focuses
on the excellent Chinese cultural texts, and through the innovative form of space-time
dialogue and the performance method of “drama + film and television”, it tells the
origin and flow of the texts in the 5000 years of history and the shining stories
in the books. The main purpose of this paper is to analyze the form, content and
value of the program, and to sort out the program strategy of “China in the Canon”,
so as to provide a reference for the development of cultural programs.