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DeTienne, D.R., Shepherd, D.A. and De Castro, J.O. (2008) The Fallacy of “Only the Strong Survive”: The Effects of Extrinsic Motivation on the Persistence Decisions for Under-Performing Firms. Journal of Business Venturing, 23, 528-546. https://doi.org/10.1016/j.jbusvent.2007.09.004

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