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Komal (2021). A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector. Open Journal of Business and Management, 9, 496-511.
https://doi.org/10.4236/ojbm.2021.92027

has been cited by the following article:

• TITLE: How Are the Decisions of Female Consumers Effected?

  AUTHORS: Ziyi Zeng

  KEYWORDS: Female Consumer, Marketing Strategy, Advertising, Maslow’s Hierarchy of Needs, Personal Traits, Social Identity, Cultural Influence, Cognitive Bias

  JOURNAL NAME: Open Journal of Social Sciences, Vol.11 No.4, April 11, 2023

  ABSTRACT: In this article, we are going to discuss what factors are likely affecting the decisions of female consumers in order to aim better at female consumers in market and applying more specific strategies on female consumers. The factors listed included the hierarchy of female needs, personal traits, social identity, cultural influence, and cognitive bias, as listed above.