TITLE:
How Are the Decisions of Female Consumers Effected?
AUTHORS:
Ziyi Zeng
KEYWORDS:
Female Consumer, Marketing Strategy, Advertising, Maslow’s Hierarchy of Needs, Personal Traits, Social Identity, Cultural Influence, Cognitive Bias
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.11 No.4,
April
11,
2023
ABSTRACT: In this article, we are going to discuss what
factors are likely affecting the decisions of female consumers in order to aim
better at female consumers in market and applying more specific strategies on
female consumers. The factors listed included the hierarchy of female needs,
personal traits, social identity, cultural influence, and cognitive bias, as
listed above.