TITLE:
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
AUTHORS:
Linmin Kan, Hongjin Xiang
KEYWORDS:
Social Responsibility, Advertising Competition, Oligopoly, Consumer Welfare
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.13 No.3,
March
28,
2023
ABSTRACT: The paper constructs an oligopoly competition model
to explore the strategic choice of corporate social responsibility and
advertising investment, which means to analyze the trade-off theoretically
between advertising investment and the weight of social responsibility. The
study found that, with the improvement of social responsibility performance,
the dominant strategy of enterprises will evolve from advertising competition
to production competition caused by social responsibility. Under certain
restrictions, corporate social responsibility will promote advertising
competition. Research shows that enterprises should pay attention to the benefits
brought by advertising competition while paying attention to social
responsibility and the government should also take reasonable control measures,
otherwise social welfare and economic benefits of enterprises will be
inhibited.