TITLE:
Factors Affecting Users’ Continuance Intention toward Mobile Health: Integration of Theory of Consumption Value and Expectation Confirmation
AUTHORS:
Jing Wang, Yang Cao
KEYWORDS:
Mobile Health, Continuance Intention, Theory of Consumption Value, Expectation Confirmation Theory, Structural Equation Modeling
JOURNAL NAME:
Open Access Library Journal,
Vol.10 No.3,
March
9,
2023
ABSTRACT: Introduction: Due to the rapid development of information and communication technology in the past decades, mobile health had a significant impact on the development of healthcare systems as an innovative medical service model. Despite the popularity of mobile health worldwide, its continuance use has not been very high. Therefore, the factors that influence consumers’ continuance intention of mobile health deserve further study. Methods: From July to August 2022, data were collected via a cross-sectional survey conducted with a self-designed questionnaire. The characteristics that affect the intention to continue utilizing mobile health were studied using the partial least squares approach. Results: Functional value, social value, emotional value, and conditional value had a positive effect on perceived value while epistemic value had no correlation with perceived value. Additionally, satisfaction, perceived value and habit were positively related to continuance intention. Furthermore, the mediating effect of satisfaction was significant between confirmation and continuance intention, and between perceived value and continuance intention. Conclusion: Satisfaction, habit and perceived value have a significant effect on mobile health apps continuance intention. At the same time, emotional value, functional value, conditional value and confirmation have an indirect positive effect on continuance intention. Therefore, we suggest that mobile health product developers should improve the functionality of the application in detail to enhance the user experience, so that the apps can be used continuously, and prevent the potential loss caused by the user uninstalling the application.