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Cao, Y. and Yao, Z. (2018) A Study on the Multimodal Metaphorical and Metonymical Framing in Xi’an City Image Promotional Video. 2018 5th International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2018), Sanya, November 2018, 447-453. https://doi.org/10.2991/icemaess-18.2018.93

has been cited by the following article:

• TITLE: A Study of Ecological Metaphors in the Winter Olympic Games’ Promotional Film “Countdown: Beginning of Spring”

  AUTHORS: Junfang Mu, Zihan Chen, Lixin Zhang, Jie Bai, Guang Yang

  KEYWORDS: Promotional Film “Countdown: Beginning of Spring”, Ecological Metaphor, Twenty-Four Solar Terms, National Ecological Image

  JOURNAL NAME: Open Access Library Journal, Vol.10 No.2, February 23, 2023

  ABSTRACT: With the help of filmmaking techniques, promotional films use multiple modalities such as image, sound, color, composition and text, which can highlight the characteristics of the thing being promoted and help audiences understand its connotation. Based on the multimodal metaphor theory, the article analyzes the ecological metaphor of the opening ceremony promotional film of the Beijing 2022 Winter Olympic Games “Countdown: Beginning of Spring” and finds that the promo integrates the traditional Chinese culture of the twenty-four solar terms, the spirit of the Winter Olympics Games and ecological elements to express the positive natural ecological significance and social ecological significance, from this the promotional film constructing a harmonious national ecological image.