TITLE:
Cognitive Turn of International Communication Discourse of Chinese Culture in the Globalization Context
AUTHORS:
Zhenqiang Zhao
KEYWORDS:
Chinese Culture, International Discourse, Cognitive Communication
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.11 No.2,
February
13,
2023
ABSTRACT: The arrival of the digital communication era marks that human thought is
gradually being regarded as a new field of contention. The “contention for
concepts” has gradually evolved into the “contention for cognition” now. The
contention for thinking patterns and codes of conduct enables communicators
under all-media environment to participate in information processing and
knowledge production by adjusting more cognitive resources. As the carrier of
cultural communication, international discourse is the discourse used in China’s
foreign exchanges, which aims to present the real China to foreign audiences
and form their correct understanding of Chinese culture. In the globalization
context, China is shaping the Chinese context globally, cultivating discourse
subjects, producing Chinese international discourse in order to seek global
discourse and emotional resonance on Chinese stories. This paper expounds the
practical value of construction of cultural cognitive communication discourse
in the globalization context, summarizes the characteristics of cognitive
communication discourse, and discusses the communication requirements of
cognitive discourse communication in Chinese culture, so as to enhance the
appeal and acceptance of international discourse in cultural communication, and
enhance the soft power of Chinese culture.