TITLE:
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video
AUTHORS:
Chunhua Li, Changyu Ren, Mingyue Luo, Dingyin Chen, Ya Shu
KEYWORDS:
Douyin, Grand Bazaar Tourist Souvenirs, Marketing Strategy, 4P Theory
JOURNAL NAME:
Chinese Studies,
Vol.12 No.1,
February
6,
2023
ABSTRACT: With the development of China’s economy and the Internet,
short video platforms represented by Douyin have developed rapidly, and Douyin has
also become an important platform for marketing choices. This paper expounds
the development status of Xinjiang International Grand Bazaar tourist
souvenirs, analyzes the marketing mode and existing problems of Xinjiang
International Grand Bazaar tourist souvenirs
under Douyin, and puts forward a marketing strategy based on the 4P
theory based on Xinjiang International Grand Bazaar tourist souvenirs under
Douyin short video.