TITLE:
Digital Transformation and Sustainability Factor Cases from UAE
AUTHORS:
Mounir El Khatib, Abdulla Al-Sadi
KEYWORDS:
Digital Transformation, Sustainability, Innovation, Analytical Capability
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.13 No.1,
January
31,
2023
ABSTRACT: The
research addresses the increased focus by organizations in adopting sustainability measures as
necessary strategies to improve their performance and be more responsible for
the impact their operations have on the surrounding economy, societies, and
environment. The article reviews studies on the correlation between adopting
digital transformation programs and delivering sustainability goals and deriving global examples. Interviews are conducted with four UAE-based
companies (DU, FEWA, Etisalat, and DEWA). The results shed light on their
sustainability goals, how they motivated their respective digital transformation and the significant outcomes of digitization
regarding sustainability. Reduced waste, more efficient and
cost-effective processes, and a higher
quality of service to customers were some of the key results of the digital transformation
that facilitated a more sustainable operation by these companies.