TITLE:
An Analysis of Rural Tourism Consumption Preference Based on Folk Handicraft from the Perspective of Rural Revitalization
AUTHORS:
Lifeng Zhu, Yuxin Zhang, Hongli Hongli Wang
KEYWORDS:
Rural Revitalization, High Quality Development, Folk Handicraft, Rural Tourism, Preference for Consumption
JOURNAL NAME:
Open Journal of Business and Management,
Vol.11 No.1,
January
17,
2023
ABSTRACT: During the “14th Five-Year Plan”
period, rural tourism has entered a new stage of high-quality development.
Traditional handicraft rooted in folk is an important starting point to
cultivate the endogenous strength and attraction of rural tourism. The research
on the consumption trend of rural tourism based on folk handicraft can promote
the revitalization of rural culture and the high-quality development of rural
tourism. Through field investigation, policy research and questionnaire
analysis, this paper analyzes the current situation and problems of folk
handicraft in the development of rural tourism, studies the consumption
preference of tourists, and puts forward corresponding
countermeasures, so as to effectively activate the endogenous force of
rural development and the attraction of cultural tourism. The integration of
folk handicraft and rural tourism is the inevitable trend of the development of
The Times, and also the cultural consumption demand of tourists. In view of the
supply-side structural reform of rural tourism, it is advocated to focus on the
construction of “non-body inspection facilities”, and optimize the spatial
layout of rural tourism with “one village, one product” and “one household, one
art”.