TITLE:
Financial Institutions and Market Information Dissemination Techniques for Small and Medium Enterprises: A Case of Selected SMEs in Dar es Salaam, Tanzania
AUTHORS:
Lwidiko Mnenwa Badi, Samwel Peter Lunyelele, Moses Ayub Kusiluka
KEYWORDS:
Financial Institutions, Market Information, Dissemination Techniques, Small and Medium Enterprises
JOURNAL NAME:
Journal of Financial Risk Management,
Vol.11 No.4,
December
29,
2022
ABSTRACT: Small and Medium Enterprises
significantly contribute to the nation’s economic development and
employment creation. The study explored the market information dissemination
methods financial institutions employ to reach target SMEs for decision-making. Specifically, it identified the
dissemination techniques, the effectiveness of dissemination techniques
and the language used in designing market
information. Both primary and literature surveys were intensively performed. Quantitative data were subjected to the SPSS programme of which frequencies and counts were produced. On the
other hand, qualitative data from the key
informants were analysed through thematic content. The study revealed that
financial institutions use different information dissemination techniques.
These included media formats such as TV, newspapers, leaflets and brochures, door-to-door visits and the Internet. The
effectiveness of dissemination techniques depends on the location, time and
language. The study recommends applying the proper use of common language in
designing market information, timely delivery of information and choosing
appropriate dissemination techniques based on location in urban and rural
areas.