Article citationsMore>>

Voorhees, C. M., Brady, M. K., Calantone, R., & Ramirez, E. (2016). Discriminant Validity Testing in Marketing: An Analysis, Causes for Concern, and Proposed Remedies. Journal of the Academic Marketing Science, 44, 119-134.
https://doi.org/10.1007/s11747-015-0455-4

has been cited by the following article:

SCIRP Newsletter
Copyright © 2006-2026 Scientific Research Publishing Inc. All Rights Reserved.
Top