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Skalen, P., Gummerus, J., Koskull, C., & Magnusson, P. (2015). Exploring Value Propositions and Service Innovation: A Service-Dominant Logic Study. Journal of the Academy of Marketing Science, 43, 137-158.
https://doi.org/10.1007/s11747-013-0365-2

has been cited by the following article:

• TITLE: Effect of Reward Equity on the Inclination for Creative Contributions by the Innovative Employee

  AUTHORS: Funmilayo Oyefusi

  KEYWORDS: Reward, Equity, Creativity, Innovation, Motivation

  JOURNAL NAME: Journal of Human Resource and Sustainability Studies, Vol.10 No.4, November 30, 2022

  ABSTRACT: This research work examined the effect of reward equity on the inclination for creative contributions by the innovative employees, with emphasis on the equitability of reward systems within an organization. The research also sought to investigate the reward processes within ActionAid Nigeria, the factors that motivate innovative employee to contribute effectively to organizational objectives, the role of work structure, leadership behaviour, organizational culture and corporate strategy in encouraging creativity and innovation of employees. The research thus seeks to find a solution to the innovation fatigue within the organization and to seek recommendations on reward strategy that will be equitable and encourage creativity and innovation.