TITLE:
Sustainable Competitive Advantage Analysis and Recommendations for Dell Company to Achieve Success
AUTHORS:
Jiayang Cheng
KEYWORDS:
Sustainable Competitive Advantage, External Analysis, Internal Analysis, SWOT Analysis, Economic Value-Added Analysis
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.10 No.12,
November
24,
2022
ABSTRACT: After Michael Dell’s (CEO of Dell Company) resign announcement is
released in 2014, the privatization negotiation of Dell, in which Michael Dell
plays pivotal role is facing substantial pressure. In response to this
potentially alarming development, Dell takes immediate action and an analysis
of external computer industry environment as well as internal capabilities has
been undertaken (Dell Annual Report, 2014). This paper is aimed at making
sustainable competitive advantage analysis and providing recommendations for
Dell company to achieve success. Firstly, this paper talks about the external
and internal analysis of Dell Company. Secondly, SWOT analysis of Dell is
provided. Thirdly, economic value-added analysis is also conducted. Finally, in
order to help Dell to overcome its dilemma and achieve success, nine specific
recommendations are put forward.