TITLE:
Assessing the Effect of ICTs on Agriculture Productivity Based on the UTAUT Model in Developing Countries. Case Study of Southern Province in Zambia
AUTHORS:
Precious Nkandu, Jackson Phiri
KEYWORDS:
Information and Communications Technology, UTAUT Model, Agriculture, Adoption, Productivity, Zambia
JOURNAL NAME:
Open Journal of Business and Management,
Vol.10 No.6,
November
22,
2022
ABSTRACT: The study was assessing the effect
of Information and Communications Technology (ICTs) on agriculture
productivity in Zambia’s Southern Province based
on the Unified Theory of Acceptance and Use of Technology (UTAUT) Model. Additionally,
the study focused on highlighting social economic factors that influence adoption
of ICTS. The sample was drawn from small scale farmers in Mazabuka and Monze districts
of Southern Province. The study used a mixed method approach and used a multi-stage
sampling procedure to draw the sample. Data was collected using both qualitative
and quantitative responses using both closed ended and open ended questionnaire generated based on the UTAUT conceptual framework. The
response rate was 94% from both Mazabuka and Monze districts. The research utilised
the Statistical Package for the Social Sciences (SPSS) software and used Regression
and Pearson Correlation to analyse the data. Pearson Correlation
analysis showed that Performance Expectancy (R = 356**, P-Value = 0.000), Social Influence (601**, P-Value = 0.000) and Facilitating Conditions
(R = 0.647**, P-Value = 0.000) and Effort Expectancy
(R = 0.185**, P-Value = 0.001) are all positively correlated to behavioural intention. Similarly, regression analysis results were
less than the significance level of 0.005 therefore, it was inferred that there is significant impact of all the
independent variables on behavioural intention. The research also concluded that
there is a relationship between ICT adoption and productivity.