TITLE:
Differentiation of Value Creation for Suppliers and Consumers in Sharing Economy Business Models
AUTHORS:
Evgeny V. Popov, Anna Y. Veretennikova, Daria A. Selezneva
KEYWORDS:
Sharing Economy, Business Model, Value Creation, Key Partners, Key Resources, Key Actions, Sharing Economy Cycle
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.10 No.12,
November
11,
2022
ABSTRACT: The purpose of this study is to systematize the differentiated values created
within the framework of various sharing economy business models. The
information base of this study was open access scientific publications indexed
in the world databases Scopus and Web of Science Core Collection for the period
from 2015 to 2022, as well as data from the official websites of companies. The
research algorithm consisted of the following stages: analysis of the
components of sharing economy development models, discussion of the table of
components of sharing economy models, identification of values created by
different models, formation of the value creation cycle in sharing economy models, explanation of the differentiation of the
created values. The research method was the allocation of separate blocks of
activity within the framework of the Osterwalder-Pigneur business model.
Based on the Osterwalder-Pigneur business model, the main components of the
activities of various areas of the sharing economy are identified: key
partners, key resources, key actions and value propositions. To understand the
differentiation of value creation in various areas of the sharing economy, an
institutional model of the value creation cycle has been developed within the
framework of the sharing economy model. It is shown that the difference between
key partners and key resources are the determinative moments in the
differentiation of created values. The differentiation of created values for
suppliers and consumers within the framework of various models of the sharing
economy is systematized. Thus, for service and product providers, the
variability of created values is quite large and includes, besides additional
income, also the availability of a free schedule, payment guarantee, content
display and logistics expansion. The conclusion is made about the high
competitiveness of sharing economy business models in comparison with the
traditional market economy. The scientific novelty of the result obtained lies
in the systematization of the spectrum of values created by various business
models of the sharing economy, which significantly expands the traditional
modeling of entrepreneurial activity.