TITLE:
Digital Strategizing: The Role of the Corporate Culture
AUTHORS:
Zahra GorjianKhanzad, Ali A. Gooyabadi
KEYWORDS:
Digital Transformation, Corporate Digital Culture, Digital Strategy, Organizational Digital Readiness, Systematic Literature Review (SLR) Methodology
JOURNAL NAME:
Open Journal of Business and Management,
Vol.10 No.6,
November
4,
2022
ABSTRACT: The recent Covid-19 pandemic has forced
technological assimilation forward, and digital transformation has attracted
growing attention as a corporate strategic imperative. A digital transformation
is a multi-faceted endeavor that requires formulating the right digital
strategy built upon an appropriate digital
culture to prepare an organization, its people, and infrastructure to achieve
planned outcomes and develop a sustainable change. This study employed a
Systematic Literature Review (SLR) methodology to initially review 57 papers
filtered down to selected 14 resources, including 12 recently published
scholarly articles from peer-reviewed academic journals and two industry
reports, to examine the effects of digital transformation strategies and their
relationship to culture. The guiding principle behind the selection of 14
resources out of 57 was the extent to how closely they matched the topic of
this paper. Also, the time of publication played a significant role in this
selection process. All selected resources were published between 2019 to 2022.
This study was conducted to review the significance of digital corporate
culture during digital strategizing through a review of the recently published
literature in this field. The essential components of a well-developed
corporate digital culture appear to be a necessary foundation for a successful
digital transformation. This knowledge
production research contributes to the existing literature by identifying
efficient digital transformation components, such as digital strategy and
proper digital corporate culture, in peer-reviewed research studies and
practitioners’ surveys over the last four years.