TITLE:
The Epochal Implication, Realistic Dilemma and Innovation Path of Multinational Enterprise’s Culture Construction
AUTHORS:
Qing Ren
KEYWORDS:
Multinational Enterprise, Cultural Conflict, The Enterprise Cultures
JOURNAL NAME:
Journal of Service Science and Management,
Vol.15 No.5,
October
26,
2022
ABSTRACT: In the era of economic globalization, the differences and conflicts of enterprise culture are increasingly obvious, with the continuous expansion of the
scale and scope of multinational business activities. The cultures of countries
are permeating one another. It is impossible to find a foothold in the world
only by “shutting one’s door” or unilateral export. As a kind of cross-cultural
management, the management of multinational companies has become the most important economic engine. When an industry
or a product wants to take root in a foreign market, if it ignores the
cultural habits and cultural penetration of other countries, the operators will
be stuck in the same place, which is not
conducive to long-term development. Therefore, many multinational companies
attach great importance to the understanding, integration and innovation of
each other’s cultures, so as to form a unique business philosophy and
environment which is suitable for their own multinational companies, which are
mainly “localized”, and establish a cross-cultural enterprise culture; so as
to better achieve business objectives, reduce business costs, and create
international competitive advantages. In this paper, the aspects of operating
cost, communication and environment are selected as the entry point to study
the enterprise management innovation and other issues. Try to rely on
enterprise management innovation to promote the comprehensive competitiveness
of enterprises, and how to improve enterprise management innovation and put
forward reasonable suggestions.