Article citationsMore>>

Forceville, C. (2009) Non-Verbal and Multimodal Metaphor in a Cognitive Framework: Agendas for Research. In Forceville, C. and Urios-Aparisi, E., Eds., Multimodal Metaphor. Mouton de Gruyter, Berlin. https://doi.org/10.1515/9783110215366

has been cited by the following article:

• TITLE: A Study of Multimodal Metaphors in Newspaper Cartoons Representing COVID-19

  AUTHORS: Tingyu Chu

  KEYWORDS: Multimodal Metaphors, Newspaper Cartoons, COVID-19, Pictorial Mode

  JOURNAL NAME: Open Access Library Journal, Vol.9 No.9, September 16, 2022

  ABSTRACT: Based on Forceville’s (1996) multimodal metaphor theory, the present study analyzes the multimodal metaphors in 6 newspaper cartoons representing COVID-19, exploring how pictorial and verbal means of expression are used to create multimodal metaphors. The results show that 1) Pictorial mode, verbal mode, and verbal & pictorial mode are the major modes used in the multimodal metaphorical representations; 2) The embodied aspects of the source domains are often complemented by socio-cultural knowledge.