TITLE:
A Study of Multimodal Metaphors in Newspaper Cartoons Representing COVID-19
AUTHORS:
Tingyu Chu
KEYWORDS:
Multimodal Metaphors, Newspaper Cartoons, COVID-19, Pictorial Mode
JOURNAL NAME:
Open Access Library Journal,
Vol.9 No.9,
September
16,
2022
ABSTRACT: Based on Forceville’s (1996) multimodal metaphor theory, the present study analyzes the multimodal metaphors in 6 newspaper cartoons representing COVID-19, exploring how pictorial and verbal means of expression are used to create multimodal metaphors. The results show that 1) Pictorial mode, verbal mode, and verbal & pictorial mode are the major modes used in the multimodal metaphorical representations; 2) The embodied aspects of the source domains are often complemented by socio-cultural knowledge.