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Souiden, N., Chaouali, W., & Baccouche, M. (2019). Consumers’ Attitude and Adoption of Location-Based Coupons: The Case of the Retail Fast Food Sector. Journal of Retailing and Consumer Services, 47, 116-132.
https://doi.org/10.1016/j.jretconser.2018.11.009

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