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Yang, D., Chiu, T., & Ma, M. (2022) Can Ritual Experience Be the Jam to Stick Consumers and Service Provider? The Case Study of Ritual Experience in Disney Experience as Service Design Application. In D. Lockton, S. Lenzi, P. Hekkert, A. Oak, J. Sádaba, & P. Lloyd (Eds.), DRS2022: Research Papers. Design Research Society.
https://doi.org/10.21606/drs.2022.425

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