TITLE:
The Psychosocial Dimension of Power: An Emotional Analysis of the Discourse on Globalization of the Davos Elite
AUTHORS:
Mario D’Andreta
KEYWORDS:
Global Elite, Globalization, Discourse Analysis, Coexistence, Emotional Symbolization
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.10 No.9,
August
24,
2022
ABSTRACT: This work focused on the psychosocial dynamics underlying the political and cultural action of
the global elite, through a pilot study of the image of globalization of the
World Economic Forum (WEF) addressed to identify possible strategies for
developing those dynamics in a more democratic and socio-economically
fair way in order to strengthen the global civil coexistence. The study was
conducted on a corpus of texts composed of interviews, articles and speeches of the member of World Economic Forum’s
board of trustees focused on the issue of globalization, according to the
methodology of Emotional Text Analysis. The results show the centrality of
specific patterns of relational and organizational models, based on
the tendency to possess the other, the need for power as dominant social
motivation and a self-referential,
mythical conception of supranational financial institutions which let them to
operate without real commission, nor evaluation of efficacy, from their
beneficiaries. On the basis of this scenario, two ways of development were identified: the valorization of the other as a resource for the reciprocal
development and the passage from a
compliance based logic of action to a commonly agreed goals and products
based one.