TITLE:
Overseas Risks Leading to Business Failure in Foreign Markets: Study Case of HSBC in France
AUTHORS:
Nisrine Abou Saleh, Noura Al Tuwaijri
KEYWORDS:
HSBC, Globalization, Foreign Direct Investment, Banking Industry, France
JOURNAL NAME:
Open Journal of Business and Management,
Vol.10 No.5,
August
4,
2022
ABSTRACT: This case reviews overseas risks in international businesses and most
specifically the case of HSBC, the bank in France. We were able to conduct
surveys online with over 250 participants in order to gain personal insight into
their banking experience unrelated to HSBC. To push further, we studied online
reviews of clients filing complaints on Trustpilot over their experience with
HSBC in France. These reviews helped us gain specific information concerning the reasons behind HSBC’s failures. The
quantitative and qualitative analysis of this study contributes to aiding
the bank industry to improve their services. It is also important to emphasize
the effect of the pandemic on the banking sector forcing every business to
invest in digital tools. Therefore, the future of HSBC stands in the hand of
digital and technical developments.