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Kabir, S. M. H., Maulan, S., Manaf, N. H. A., & Nasir, Z. W. (2022). The Influence of Direct-to-Physician Promotion towards Physicians’ Prescription Behaviour in Malaysia. International Journal of Pharmaceutical and Healthcare Marketing, 16, 101-122.
https://doi.org/10.1108/IJPHM-10-2020-0089

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