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Chilukuri, S., Gordon, M., Musso, C., & Ramaswamy, S. (2009). Design to Value in Medical Devices. McKinsey & Company.
https://www.mckinsey.com/~/media/mckinsey/dotcom/client_service/Pharma%20and%20Medical%20Products/PMP%20NEW/PDFs/774172_Design_to_value_in_medical_devices1.ashx

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