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Bayraktar, E., Tatoglu, E., Turkyilmaz, A., Delen, D., & Zaim, S. (2012). Measuring the Efficiency of Customer Satisfaction and Loyalty for Mobile Phone Brands with DEA. Expert Systems with Applications, 39, 99-106.
https://doi.org/10.1016/j.eswa.2011.06.041

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