TITLE:
Mobile Banking Adoption among Undergraduate Students in Kuwait University
AUTHORS:
Salha Alghareeb
KEYWORDS:
Mobile Banking, TAM Factors
JOURNAL NAME:
Open Access Library Journal,
Vol.9 No.6,
June
20,
2022
ABSTRACT: The purpose of this study was to investigate the applicability of Technology Acceptance Model (TAM) factors of usability and ease of use as possible indicators for the adoption of mobile banking services among undergraduate students at Kuwait University. The survey instrument contained validated statements from a variety of sources. The questionnaire was administered to a convenient sample of 300 students studying in classes after seeking the consent of respective instructors teaching in those classes. All the student participants cooperated and answered the questionnaire. We achieved a response rate of 100 percent. Data were coded in SPSS and analyzed for tabulation, frequencies, and measures of central tendency. In this study, validated measures of TAM were held tenable, validating this theoretical model. The results revealed that the participant perceptions supported their intention for further adoption of mobile banking. They held a positive approach to perceived usefulness, perceived risk, social impact, and design aesthetics in their TAM acceptance.