TITLE:
Filling the Performance Gap: Overcoming the Bambi Effect
AUTHORS:
David D. Van Fleet, Tim O. Peterson, Ella W. Van Fleet
KEYWORDS:
Bambi Effect, Feedback Gap, Feedforward Interview, Artificial Intelligence, Expert System
JOURNAL NAME:
Journal of Human Resource and Sustainability Studies,
Vol.10 No.2,
June
20,
2022
ABSTRACT: The Bambi Effect is failing to provide any feedback,
particularly negative feedback.
Performance ratings are higher for employees who report receiving more frequent
and more specific performance communication from their supervisors.
Feedback, particularly negative feedback, is important as it can enable
employees to correct their performance. Nevertheless, many managers seem to
struggle most with the final and perhaps most important step of the performance
review process—providing feedback—especially
when the feedback is negative. This conceptual article suggests methods for
addressing this issue. The feed forward interview (FFI) or future-focused feedback approach has been
suggested as a way to eliminate bias and improve performance. The use of
artificial intelligence has potential and expert systems have considerable
promise. So, FFI is a partial solution, AI has future potential, and ESs in
conjunction with training should close the performance gap and reduce or
possibly eliminate the Bambi Effect.