TITLE:
Some Thoughts on the Global Trend of Film and Television Works from the Perspective of Communication: The Case of Squid Game
AUTHORS:
Xinyue Hong, Huansong Yang
KEYWORDS:
Squid Game, Transmission, Strategy
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.10 No.6,
June
16,
2022
ABSTRACT: In 2021, The Squid Game has set off a craze
all over the world. Within less than a month after its premiere, the show not
only gained high ratings and attention, but its derived games also attracted
wide audience participation. The Squid Game has become Netflix’s
most-watched works ever. The show has been successfully exported to the global
scope and achieved gratifying results. Its communication strategy has certain
reference significance for the output of film and television works.