TITLE:
Research on the Image Presentation of Kenya Marathon
AUTHORS:
Yongle Qi, Jianli Zhang, Kaijie Yang
KEYWORDS:
Kenya, Marathon, Image Presentation
JOURNAL NAME:
Open Access Library Journal,
Vol.9 No.5,
May
27,
2022
ABSTRACT: Using the research methods of literature and logical analysis, this paper summarizes how the Kenya marathon presents its image in the development process, provides a reference for the development of marathon in China, and then promotes the development cooperation of marathon in China and Kenya. The research shows that the Kenya marathon has formed a “five-in-one” image presentation mode in the development process of competitive performance, athlete flow, marathon events, training base and sports tourism. The outstanding achievements of marathon athletes have become Kenya’s national business card, which has effectively promoted the international dissemination of Kenya’s marathon image. The global movement of athletes has expanded Kenya’s influence in the marathon field. The complete event system is the guarantee for the growth of Marathon talents in Kenya and provides sufficient impetus for the continuous presentation of the excellent image of the marathon in Kenya. ETO and other high-level training bases further deepen the image of the Kenya marathon. Finally, by creating characteristic marathon events and planning marathon-themed sports tourism, the multilateral image of the Kenya marathon dedication and public welfare is presented to the public.