TITLE:
Impact of Information Security Management System on Firm Financial Performance: Perspective of Corporate Reputation and Branding
AUTHORS:
Syed Asad Abbas Bokhari, Shahid Manzoor
KEYWORDS:
Information Security Management System (ISMS), ISO 27001, Corporate Reputation, Brand and Branding, Firm Performance
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.12 No.5,
May
26,
2022
ABSTRACT: The immense organizational emphasis on information
technology (IT), combined with the growing impact of information security
issues, has inflated information security to the top list of management’s
priorities. The ISO 27001 standard defines the requirements for an effective
information security management system
(ISMS). However, the implementation of ISMS not only maximizes firm
performance directly, but it can also have a significant impact in different
contexts. We investigated whether ISMS implementation can benefit organizations
financially by contributing to corporate reputation and branding in this study.
With samples from 171 Pakistani firms, we examined firm performance after ISMS
ISO 27001 certification. Compatible with our expectations, we discovered strong
evidence that ISMS implementation benefited certified
firms in terms of high corporate reputation, brand and branding, and
financial performance.