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Freitas, H., Oliveira, M., Jenkins, M., & Popjoy, O. (1998). The Focus Group, a Qualitative Research Method. ISRC, Merrick School of Business, University of Baltimore (MD, EUA), WP ISRC No. 010298.
http://gianti.ea.ufrgs.br/files/artigos/1998/1998_079_ISRC.pdf

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