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Evrard, Y., Pras, B., Roux, E., Desmet, P., Dussaix, A.-M., & Lilien, G. L. (2009). Market-Fondements et méthodes des recherches en marketing. Post-Print, hal-00490724.
https://ideas.repec.org/p/hal/journl/hal-00490724.html

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