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Shankar, V., Inman, J. J., Mantrala, M., Kelley, E., & Rizley, R. (2011). Innovations in Shopper Marketing: Current Insights and Future Research Issues. Journal of Retailing, 87, S29-S42.
https://doi.org/10.1016/j.jretai.2011.04.007

has been cited by the following article:

• TITLE: Digital Financial Inclusion and Trade Openness in Africa

  AUTHORS: Alain Mukamba Mulungula, Frederic Nimubona

  KEYWORDS: Digital Finance Inclusion, Trade Openness, Africa

  JOURNAL NAME: Open Journal of Business and Management, Vol.10 No.2, March 10, 2022

  ABSTRACT: The objective of this study was to test the impact of digital financial inclusion on trade openness using a panel of 16 African countries observed over a 17-year period from 2002 to 2018. T > N, this study favors a methodology based on static panel estimates using the generalized least squares (GLS) method. The results obtained revealed that only one variable (logGDP) out of the five retained has a statistically significant influence on trade openness at the 1% level (p > t = 0.06) with a coefficient opposite to the predicted sign of (﹣0.2371655). This coefficient shows that the decrease in national production in these countries by 0.23% leads to a decrease in the level of trade by 1%. In relation to the variable of interest (ATMs), it was found that it negatively and significantly influences trade openness at the 1% level. When the level of trade decreases by 0.6%, it means that the use of digital finance has decreased by 1%. Also, the study finds an R2 within of meaning 0.0527 that at 5.27% the fluctuations in trade in these economies are explained by the model variables.