Article citationsMore>>

Alrowais, S. S., Chapple, W., Abdel Wahab, M. S. T., & Aboul-Dahab, S. A. M. M. (2020). The Effects of CSR on Tourist Loyalty toward Rural Hospitality Enterprises and the Moderating Effects of Religiosity. International Journal of Customer Relationship Marketing and Management, 11, 39-59.

has been cited by the following article:

• TITLE: A Review of Corporate Social Responsibility and Its Relationship with Customer Satisfaction and Corporate Image

  AUTHORS: Bruce Emmanuel, Owusu-Ansah Priscilla

  KEYWORDS: Corporate Social Responsibility, Customer Satisfaction, Corporate Image, Corporate Reputation, Customer Loyalty

  JOURNAL NAME: Open Journal of Business and Management, Vol.10 No.2, March 9, 2022

  ABSTRACT: The purpose of this paper is to review the effectiveness of Corporate Social Responsibility (CSR) and its relationship with customer satisfaction (CS), corporate image (CI), customer loyalty (CL), and market value performance (MVP). Corporate Social Responsibility (CSR) plays a significant role in enhancing corporate reputation and image. The study adopted secondary data, basically from previous related studies, books, and reports. The study concluded that CSR would serve as a strategic initiative for firms to engage customers and serve other stakeholders’ interests. Again, the study found that CSR is effective for brand awareness, customer satisfaction, and market performance. The study will contribute to the body of knowledge on CSR, by expanding the boundaries of CSR as a business strategy by firms. Moreover, this study will enable industry players to make sound policies and strategies that could enhance corporate image. The study, therefore suggests that firms should integrate CSR strategy into their operations. The study discussed the limitations and suggests future research directions.