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Ahmad, N., Mahmood, A., Han, H., Ariza-Montes, A., Vega-Munoz, A., Din, M., Igbal Khan, G., & Ullah, Z. (2021). Sustainability as a “New Normal” for Modern Business: Are SMES of Pakistan Ready to Adopt It? Sustainability, 13, 1944.
https://doi.org/10.3390/su13041944

has been cited by the following article:

• TITLE: A Case against CSR Initiatives

  AUTHORS: Arjun Kathayat

  KEYWORDS: CSR, CSR Initiatives, Organizational Performance, Financial Performance, Shareholders, Stakeholders

  JOURNAL NAME: Open Journal of Business and Management, Vol.10 No.2, March 9, 2022

  ABSTRACT: There is fuzzy information in the existing body of knowledge regarding what CSR is. CSR initiatives require extensive resources and investment from the organizations and their shareholders. But, interest in implementing CSR initiatives in the contemporary business world is ever-growing. Business leaders cherish CSR initiatives, and consumers also expect business organizations to do more for the greater good of societies and communities. Then again, shareholders may not appreciate the idea of investing wealth and resources in CSR initiatives if CSR initiatives fail to be a proven tool or strategy to enhance financial or organizational performance. The purpose of this article is to investigate the scholarly arguments against CSR initiatives in operations so that business organizations and shareholders can make informed decisions if they should invest resources and wealth in CSR initiatives. In other words, the article explores why business organizations or shareholders should not employ CSR initiatives in their operations for the sustainability and profitability of the organizations. Based on the systematic literature review, the study found that CSR initiatives did not always negatively impact financial or organizational performance. CSR initiatives and financial or organizational performance also had a neutral, mixed, or favorable relationship. The literature review results imply that organizations with CSR initiatives have a greater chance of attaining enhanced financial or organizational performance than those without CSR initiatives. It recommends further research on what percentage of operating costs or marketing costs organizations should invest in CSR initiatives to generate break-even or enhanced financial or organizational performance.