TITLE:
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs
AUTHORS:
Amal Seddik Afify
KEYWORDS:
Marketing, Consumer Behavior, Egyptian Consumption Patterns, Maslow’s Hierarchy of Needs, Buying Motivations
JOURNAL NAME:
Modern Economy,
Vol.13 No.2,
February
25,
2022
ABSTRACT: This research work studies changes in the behavior
of Egyptian consumers initiated during the Coronavirus pandemic crisis. It aims
to examine the extent of change in consumption patterns among various
categories, in an attempt to arrive at a pattern or map that reflects buying
motivations as well as to identify whether new needs have emerged that can be
added to Maslow’s hierarchy of needs. This research work adopted a preparatory
desk study to formulate the research propositions and guide the preparation of
a survey questionnaire list to cover all aspects of the research. The
researcher then carried out a preliminary test of the survey list and modified
it in light of the results. The researcher thus placed the modified survey
questionnaire on the Internet, receiving 400 random responses from different
categories and sectors. The researcher did a quantitative count of responses
then performed statistical analysis and correlation tests to detect any
compatibilities or relations, if present, between responses and categories. The
study aimed to identify the most changed behaviors in Egypt within and outside
Greater Cairo. The researcher found that behavior of all the sample members
changed following the pandemic, and that they have become more anxious about
the future.