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Cavusgil, S.T., Deligonul, S., Kardes, I. and Cavusgil, E. (2018) Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers. Journal of International Marketing, 26, 94-108. https://doi.org/10.1509/jim.16.0021

has been cited by the following article:

• TITLE: Expansion in the Retail Sector—Market Entry Strategies in Consideration of Formal and Informal Institutions: A Tesco Case Study

  AUTHORS: Daniel Krummel

  KEYWORDS: Formal and Informal Institutions, Indonesia, Market Entry Strategies, Tesco

  JOURNAL NAME: Open Access Library Journal, Vol.9 No.2, February 14, 2022

  ABSTRACT: Saturated domestic markets and increasing cost pressures, coupled with the expansion of the middle class across emerging markets, create a fertile environment for today’s retailers to tap into new revenue potential abroad in countries like Indonesia. Commerce is an international business, giving retail giants, such as the British retailer Tesco, a wealth of experience in foreign markets. Yet, there are many modes of entry available to them, requiring detailed evaluation in the run-up to expansion. Each of those alternatives bears advantages and drawbacks. This work discusses joint venture, acquisition and greenfield investment as possible entry choices for Tesco when potentially entering the Indonesian market.